On just 55 square metres, the Denim Repair Shop in the heart of Hamburg city centre offers a very lively shopping experience. Nudie Jeans is about much more than just selling jeans. The Hamburg store not only offers free repairs and re-used vintage jeans. It is the lively centre of a community that stands for conscious consumption, sustainability and creative expression.
As the general contractor, we have also implemented a sustainable concept. Materials from the previous store were reused and, for example, the lighting fixtures were refurbished and reused. The flooring was carefully repaired and converted into exposed concrete. This created an appearance that perfectly matches the vintage identity of the brand.
